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St Helena : Marketing the RMS St HELENA In Portland
Submitted by Saint Helena Herald (Juanita Brock) 11.10.2006 (Article Archived on 25.10.2006)

When the RMS St Helena docked in Portland on Wednesday 27th September, a busy

few days of marketing activity lay ahead.

Photo (c) St. Helena Media - Marketers on the RMS St. Helena




When the RMS St Helena docked in Portland on Wednesday 27th September, a busy


few days of marketing activity lay ahead.



Kedell Worboys, St Helena Government UK Representative hosted 16 journalists from a variety of publications and freelance writers at a gala evening. Guests enjoyed a dinner that included typical St Helena dishes and a night on board the ship. They were also treated to a “behind the scenes tour” of the RMS and a presentation about the marketing plans for the island and the ship for the forthcoming year. Guests included members of the press from local and national media, BBC television, ITV television, and the Chairman of the Guild of British Travel writers.


In addition to the evening event, a number of media attended the ship to cover a variety of stories, and an interview was conducted by BBC Radio Solent with Alistair McLean on their prime time drive show. Media exposure on local television was given by ITV and BBC ‘Look South’ news programmes and a number of enquiries have resulted from the publicity generated, all keen to experience the ship and the island. As well as television exposure, the Western daily Press featured a double page article in the Saturday edition of the newspaper, read by over 100,000 people.


The ship also hosted a day on board for 33 travel agents and tour wholesale operators. After a tour of the ship and a buffet lunch, agents were given a pub style quiz with 20 questions about the RMS and the destinations she visits, followed by a number of frog races complete with a tote.


Commenting, Alistair McLean said, ‘it is important to recreate what a day on a typical voyage is like on the RMS, and to give the media and the travel trade a better understanding of the product. I have already had commitment from some of the media that attended to write articles, as well as securing agreement with 3 of the wholesale businesses that they will promote the RMS and the island.’

Both the media and travel trade commented about how friendly and willing the staff on board were, and were full of admiration for their efforts and enjoyed listening to stories about the voyages and about life on St Helena. Bill Langworthy, Andrew Weir General Manager said, ‘ our thanks are extended to the officers and crew on board during the stay in Portland, who typically provided an excellent service’.


The events on board the RMS during her visit in Portland was a precursor to a number of media and trade events being planned over the next few months, the first being a dedicated presence at the World Travel Market in London between 6th and 9th November.





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